I don’t know about you, but I’ve never enjoyed working out in a hoodie. But maybe it’s because I never found the right one. Today San Francisco based apparel company, Grunard, launches a campaign through Indiegogo to mass produce the Miracle Merino Hoodie. The company highlights the failures of traditional materials, such as polyester and cotton, which seem to be what all hoodies are made from. On their site Grunard makes the compelling case that Merino Wool is the best material to be used in sports and casual apparel.
Isaac Kneubuhl, former athlete and co-founder of Grunard, believes that Merino Wool represents the future of clothing. “It’s hard to ignore the numerous benefits the fabric has to offer,” he states as he describes the material’s benefits, including extreme softness, sweat wicking abilities, temperature regulating properties, and ability to fight odor, to name a few. “The list of superior characteristics goes on and on,” Isaac continues, “and even more amazing is the fact that it does all these things naturally, without the need for harsh chemical finishes or additives.”
Grunard seeks to break the hold that big brands have on consumers. Co-founder of the apparel company, Sudhir Chowdary Paladugu, describes, “Phrases like ‘antimicrobial silver fibers’ or ‘sweat-repelling nanotechnology’ may sound impressive but these are just marketing gimmicks used to sell cheaply produced fabrics and underperforming products.” Most consumers are unaware that polyester fabrics are petroleum based, which only fuels our dependence on oil based products. “Not only does the new Grunard Merino Wool hoodie perform as advertised, it is also comprised of a completely natural and sustainable resource,” comments Sudhir.
Those interested in the Miracle Merino Hoodie can get one for a pledge of just $99 through the Iniegogo campaign, which is half of what comparable Merino Wool hoodies retail for. Four of these hoodies can be obtained with a pledge of $369, an even greater savings. The campaign page can be found at https://www.indiegogo.com/project/preview/6329113e.
* * * * *Information was obtained through a Grunard press release. To learn more about Grunard, please visit their website: http://grunard.com/.